The Basics of Advertising2 Pages Words. Advertising is a marketing method used to attract a buyer's attention. Advertising is an important and simple procedure for companies to make themselves known. Ads can be found in newspapers, magazines, billboards, buses, the internet, radio, flyers, newsletters, and posters For this essay, I would delete the last sentence of the introduction and then make your opinion on the issue clearer in the conclusion. For example: "On balance, although advertising is necessary, it is clear that in some cases the methods used are unethical and are not acceptable" Essay on World History of Advertising! The late s and early s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertisement, rather than it being a byproduct or afterthought. Estimated Reading Time: 8 mins
The Basics of Advertising essays
In ancient times the most common form of advertising was by word of mouth. The archaeologists have found Babylonian clay tablet dated BC having inscription of a shoemaker, a scribe and an ointment dealer, advertising essay introduction. Commercial messages and political campaign displays have been found in the ruins of Pompeii, where little shops used to have inscriptions on walls near the entrance to inform the pedestrians about the products to be purchased.
Egyptians used papyrus to create sales messages and wall posters. Such one document found in the ruins of Thebes bears announcements offering rewards for the return of fugitive slaves. In Greece and Rome, lost-and-found advertising on papyrus was advertising essay introduction. Wall or rock painting for commercial advertising is manifestation of ancient outdoor advertising form, which, is present to this day in many parts of Asia, Africa, and South America. For instance, the tradition of wall paintings can be traced back to Indian rock-art paintings that goes back to BC.
Phoenicians used to pain commercial messages on prominent rocks along the frequently travelled trade routes. The other mode of advertising was town crying that was used in Greece and India, advertising essay introduction, where town criers were paid to go around town spreading news and making announcements in the streets. As printing developed in the 15th and 16th century especially after the invention of movable type by Johann Gutenberg in AD, advertising flourished.
The first known print advertisement in English appeared nearly 40 years after this inventions in the form advertising essay introduction handbill of rules for the guidance advertising essay introduction clergy at Easter released by Advertising essay introduction Caxton of London. In aboutone ad eulogising the virtues of mysterious drug printed on a circulated sheet appeared in German news pamphlets.
This was followed by a rapid spurt in the growth of newspapers the first of which in English came out in named Weekly News of London. The first advertisement appeared in an English newspaper in The first ad in America appeared in in Boston Newsletter offering a reward for the capture of a thief.
The other print ads were used mainly to promote books which became increasingly affordable thanks to the printing press and medicines which were increasingly sought after as disease ravaged Europe. As the economy was expanding during the 19th century, the need for advertising grew at the same pace. In the United States, classified ads became popular, filling pages of newspapers with small print messages promoting all kinds of goods.
In Volney Palmer established the first advertising agency in Philadelphia, who worked as an agent for around newspapers. He only used to sell space to advertisers and did not provide any creative or account planning services to clients. But by the 20th century, advertising essay introduction, agencies started to take over responsibility for the content also in addition to being just brokers for ad space in newspapers.
His inventive use of type in the ad goes against the newspaper industry standard of all-agate and all same-size type used for advertisements in the papers. Walter Thompson Company, the oldest American advertising agency in continuous existence. Rowell and his friend Horace Dodd open their advertising agency in Boston.
Ayer and Sons advertising agency is founded in Philadelphia, Pennsylvania, advertising essay introduction, and the following year begins advertising its own agency in both general and trade publications, advertising essay introduction.
Hires begins advertising Hires Root Beer in the Philadelphia Ledger, expanding over the next two decades into national magazines. Powers, advertising essay introduction, who brings a fresh style to advertising — an honest, direct and fresh appeal emphasizing the style, elegance, comfort and luxury of products. OAAA is not used as the organizational name until advertising agency is founded by George Batten in New York, merging with another agency in to form Batten, Barton, Durstine and Osborne BBDO.
Walter Thompson Company for advertising Lifebuoy Soap and later Lux and other products in America. Unilever is still with J. Walter Thompson and represents the oldest client relationship in the advertising industry.
The late s and early s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertisement, rather than it being a byproduct or afterthought.
Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, the search engine Google revolutionized online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.
The share of advertising spending relative to total economic output GDP has changed little across large changes in media. For example, in the U. inthe main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of U. GDP was about 2. Bytelevision and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower — about 2.
An early advertising success story is that of Pears Soap. Thomas Barratt married advertising essay introduction the famous soap making family and realised that they needed to be more aggressive about pushing their products if they were to survive.
He is often referred to as the father of modern advertising, advertising essay introduction. However, it was not until the emergence of advertising agencies in the latter part of the nineteenth century that advertising became a fully-fledged institution, with its own ways of working, and with its own creative values.
These agencies were a response to an increasingly crowded marketplace, where manufacturers were realising that promotion advertising essay introduction their products was vital if they were to survive. They sold themselves as experts in communication to their clients — who were then left to get on with the business of manufacturing. World War 1 saw some important advances in advertising as governments on all sides used ads as propaganda.
The British used advertising as propaganda to convince its own citizens to fight, and also to persuade the Americans to join. No less a political commentator than Hitler concluded in Mein Kampf that Germany lost the war because it lost the propaganda battle: he did not make the same mistake when it was his turn.
One of the other consequences of World War I was the increased mechanisation of industry — and hence increased costs which had to be paid for somehow: hence the desire to create need in the consumer which begins to dominate advertising from the s onward.
Advertising quickly took advantage of the new mass media of the first part of the twentieth century, advertising essay introduction, using cinema, and to a much greater extent, advertising essay introduction, radio, to transmit commercial messages.
This was beginning to show signs of working effectively in the s but the Wall St crash put an end to widespread affluence, and the Great Depression and World War Two meant that it was not really until the s that consumers had enough disposable income to really respond to the need creation message of advertisers. The s not only brought postwar affluence to the average citizen but whole new advertising essay introduction of material goods for which need had to be created.
Not least of these was the television set. In America it quickly became the hottest consumer property — no home could be without one. And where the sets went, the advertisers followed, spilling fantasies about better living through buying across the hearthrug in millions of Advertising essay introduction homes. The UK and Europe, advertising essay introduction, with government controlled broadcasting, were a decade or so behind America in allowing commercial TV stations to take to the air, and still have tighter controls on sponsorship and the amount of editorial control advertisers can have in a programme.
This is the result of some notable scandals in the US, where sponsors interfered in the content and outcome of quiz shows in order to make their product seem, by association, sexier.
Unhappy with the ethical compromise of the single-sponsor show, NBC executive Sylvester Weaver came up with the idea of selling not whole shows to advertisers, advertising essay introduction, but separate, small blocks of broadcast time, advertising essay introduction. Several advertising essay introduction advertisers could buy time within one show, and therefore the content of the show would move out of the control of a single advertiser — rather like a print magazine.
This became known as the magazine concept, or participation advertising, as it allowed a whole variety of advertisers to access, advertising essay introduction. You must be logged in to post a comment. Your Article Library Home Static Main Menu Home Share Your Files Disclaimer Privacy Policy Contact Us Prohibited Content Prohibited Content Image Guidelines Plagiarism Prevention Content Filtrations Terms of Service Account Disabled, advertising essay introduction.
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Essay on World History of Advertising! The late s and early s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertisement, rather than it being a byproduct or afterthought. Estimated Reading Time: 8 mins 4/2/ · How to write an essay introduction. Published on February 4, by Shona McCombes. Revised on February 4, A good introduction paragraph is an essential part of any academic blogger.com sets up your argument and tells the reader what to blogger.coms: 2 This essay concerns a semiotic analysis of advertisements whose similarity is based on the white, red and dark blue; and together with the silvery, metallic appearance of the product, this colour scheme serves as a significant group of signifiers which attribute the brand with the same sense of masculinity which is projected by the subject, and the context (the magazine')
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